Covert Persuasion

很普通, 把簡單的道理很長贅的寫出來. 例如說游說的策略有55點之多, 其中, 很多內容是差不多, 或有點硬來.

所以, 後一半很粗略的看算了.


說遊說, 其實, 亞厘斯多得說的3個法門: 遊說者要有誠信, 遊說內容要合邏輯, 遊說時能引發對方情感就很實用又真確了.

In order to persuade someone else to your way of thinking, you must align your mind with theirs.

Covert persuasion is, in part, about creating change in the mind of your clients or customers without them necessarily being aware of the changes that are occurring.

Write down 10 things you can do in your business where if people don't take advantage of your products or services, these negative things will happen to them.

Beliefs can begin to change when something outside of the person triggers new or different representations on the inside of the person.

You can get the person to call into question his beliefs and not push a new belief structure onto him. Statistical evidence is almost useless in changing belief.

Wegner and Erber (1992, 1995) showed in different studies that telling someone not to think of something makes it more likely that the people will indeed think of it.